Hi, I'm Cathy!
I am a UX researcher devoted to transforming user insights into inclusive and intuitive human-centered experiences 🔎📝
UX RESEARCH, BEHAVIORAL ANALYTICS
Smarthistory
UX RESEARCH

Utilized behavioral analytics and eye tracking to improve content findability by understanding art history novices' navigation flows.

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A banner depicting an ethnographer interviewing a person about construction.
UX DESIGN, DESIGN SYSTEM
Goodreads
UX RESEARCH

Created the Storyteller Design System for Goodreads using atomic design principles to enhance the interface's consistency.

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A banner depicting an ethnographer interviewing a person about construction.
UX RESEARCH
Amazon Connect
UX RESEARCH

Conducted generative research to identify customer needs and expectations for a customer service experience.

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A banner showing a person calling customer support on their phone.
UX RESEARCH
Department of Design & Construction
UX RESEARCH

Employed field research methods to discover New Yorkers' needs for communication about construction.

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A banner depicting an ethnographer interviewing a person about construction.
UX DESIGN, INFORMATION ARCHITECTURE
Urban Fellows Alumni Association

Redesigned the Urban Fellows Alumni Association website through insights gathered from user interviews and competitive research.

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A banner showing a globe surrounded by social media icons, people, and laptops that are all inter-connected.
UX RESEARCH
Pratt Institute Libraries
UX RESEARCH

Proposed recommendations to facilitate an intuitive research experience for students using Pratt Institute Libraries' new discovery interface.

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A banner showing a student looking for files while aided by a lbrarian.
BEHAVIORAL ANALYTICS
The Andy Warhol Museum

Evaluated digital analytics to assess the effectiveness of the new navigation system for local visitors to the Andy Warhol Museum.

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Two masked individuals visit a museum and observe the art.